CRYNYL
Fall Out Boy's new album. Filled with the band's real tears.
Music is more than just sound waves. It’s passion, struggle, and emotion. That’s why we developed a new kind of record: one that contains Fall Out Boy’s actual tears. When you listen to a CRYNYL release, you’re not just listening to what the artist played, you’re feeling what they felt.
We collected real tears from the band using sterile collection kits, then sealed them inside clear vinyl records.
The limited edition run sold out in seconds, causing more than few real tears from fans.
Each record came in custom packaging featuring a built-in tissue-dispenser.
What I did: Concept, Creative Direction, Writing, Coding
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